Andrew Kaiser – Web Development/IT

Andrew Kaiser could be described as a mind reader, because that’s exactly the skill he practices daily as he manages Engrave-A-Crete’s e-commerce site at  Andrew realizes that not everyone shares his technological expertise, so he designs each aspect of the site to be a pleasant and beneficial experience for customers.

“I try to put myself in the mind of whoever is looking at our website,” Andrew says.  “I visualize the types of customers we have, whether they’re contractors, or just homeowners looking to do a small project.  Once I’m in that mindset, I try to see everything on our website from the user’s perspective.  I want everybody who comes to our site to enjoy the whole catalog experience, whether they’re buying or just looking for information,”

Andrew’s user-friendly attitude toward web development and management has a big impact on the ease with which Engrave-A-Crete’s customers purchase tools, supplies and training directly from the company with only a few mouse clicks.

So what keeps this self-professed outdoorsman coming to work?  Likely it’s his built-in desire for success on both a personal and business level.  He often measures his effectiveness at Engrave-A-Crete by monitoring analytics and watching sales numbers.

“I feel a little bit of success every time we go through the process of a customer finding our website, coming to a seminar and learning about our products, and then going home and purchasing them online…of being able to fill that niche for somebody.  That, to me, gives an element of success and it feels like I’m accomplishing something here at Engrave-A-Crete,” Andrew says.

Andrew could easily be described as a self-made computer geek—one who has no formal education in either web development or marketing, but is driven by strong personal interests to learn both, and learn them well.

“I cut my teeth on web development for hobbyist projects for a personal website and by doing small websites for friends, typically about computer gaming,” Andrew says.  “Fairly early on in that I took an interest in developing larger websites.  I would look at business sites and figure out ways I could improve on them.  I’d search for flaws and come up with fixes that would make the user experience better.”

One of Andrew’s first tech jobs was with a highly-successful local seed company, where he honed his skills in web development and user experience as he set up their e-commerce website.  Andrew currently works part time for Engrave-A-Crete, and is developing his own sideline business that provides wireless Internet service to nearby areas where high-speed Internet service is not currently available.

Leisure time comes at a premium for Andrew, but when he manages a free weekend, photography is his hobby of choice and a skill he uses on the job.  He is responsible for many of the outstanding shots seen on the Engrave-A-Crete website.  Andrew also enjoys music, reading, firearms and shooting. He is an avid skier and likes most outdoor sports.