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Anyone, and any business can put up a website, but if you really want your website to work for you, and you don’t just want it to be an inactive brochure online, then there are a few things that your website must do for you.

First of all, your site needs to be set up in such a way that it will get found by the search engines when one of your potential customers starts searching for what you offer on Google.

As a decorative concrete engraver, you don’t necessarily want your site to show up in the search engine results for the terms “concrete pouring.”

The search engines have one goal and one goal only – they want to please the people who are searching for stuff.

The search engines, like Google, crawl the web looking for content to index so that they can serve it up later when someone searches for a particular term.

These terms are called “keywords” and so if you want your site to be indexed for a particular category of keywords (like “decorative concrete”) then you need to be sure that those keywords are prominent on your site.

So the most important place to put these keywords, so that the search engines know for sure what your site is about is the title of your page.

The title of your page is coded in the Head section of your web site’s web page.

Most people will title their home page “home.” This is a mistake because your site is not about “home,” it’s about decorative concrete engraving.

So the first thing you must do is make sure that the title of your web page is appropriately titled.

My suggestion? Let’s say you are a decorative concrete engraver in Albuquerque, NM, a good title for your site’s home page would be “Decorative Concrete Engraving | Albuquerque NM.”

If you don’t know how to do this yourself, just tell your web guy what you want.

The other thing about titles – each page of your site should have a unique title geared towards what that page is about.

Next week, I’ll show you the next most important component of your web site for getting found by the search engines.