Do I have to become a Facebook friend to get your business information? Until Facebook rolled out the Facebook Pages for businesses (sometimes called Fanpages,) the personal profile page was the only way to promote a business.
When businesses began to get the picture of how Facebook could work for them, they had no other choice than to use a personal-type account. New updates were VERY weighted toward their business. Forced to become a friend with old classmates, customers had a difficult time learning about the business through Facebook. When they did make the Friend connection, they had to wade through reports about the dog ‘doing his business’ to get to the serious business information.
Setting up a Facebook page for a business is a violation of Facebook Rules. Read more about the rules. Facebook has been ‘soft’ on enforcement of that, but does, on occasion, close an account. Facebook has a work-around for a personal profile page that wants to go to work as a fan/business page. Friends become fans. Photos are transferred in the change, but updates are not. The change is nearly impossible to reverse, so a person would want to be certain before making the decision. Learn more about these changes.
It does appear that the new Cover Image option for a personal page can be something that quietly and consistently promotes your business which is also your ‘passion.’
The same words “profile” and “page”, are used over and over in the Facebook and Internet culture, contributing to confusion. If you have questions about seeking ‘friends’ or ‘fans’ while setting up your Facebook pages, please feel free to ask in the comments section below or ask us on the Engrave-A-Crete page. We’d really like you to share your Facebook tips and experience with us and other readers.