Score Those Spring Jobs – We’re Pullin’ For You

We're all in this togetherSpring has arrived and many of you are ready to get those outdoor installations started. We want you to know that we’re pullin’ for you to be able to offer your customers the decorative concrete projects they need and want.

We’ve added these exciting items to our product line to make your spring jobs soar:

  • Mongoose X — The revolutionary new decorative concrete cutting machine.
  • TNT- The Tote-n-Tell, our new hitch box wrapped with custom graphics that acts as a rolling business card for your vehicle.
  • Solar Lightpod Systems – Solar paving lights that add beauty and function to outdoor spaces.
  • TRUE Kaleidocrete -  Array template designs that look complex but are easy to install.

Students at our monthly Training Seminars get hands-on experience with these new items as well as the standard, high-quality tools and supplies we’ve always had.

Remember that orders processed by 3:30 pm will go out that day. Our shipping systems are working hard to get product in your hands when you want and need it.

Call 800-884-2114 today to learn more about the products, the seminars or to place your order. Or, you may use our online shopping cart and information request options available 24/7 for your convenience.

Remember — We’re pullin’ for you in 2012 and beyond. We’re all in this together.

Decorative Concrete Training | Extras Aren’t Just Sparkling Bling

When you occupy one of the 21 seats at the April 2012 Discovery and Training Seminar at Engrave-A-Crete, you get groovy hands-on experience with the quality Engrave-A-Crete tools, plus Concrete Resurrection stains and sealers. You expect that from decorative concrete training.

But, you get more extras that add solid benefit to your new business.

Breakout sessions for marketing help the contractor with tips about marketing decorative concrete engraving in their work area. You learn techniques and terms so that you don’t have to fail while waiting for concrete sparkle to sift down on you and make you shine! (I know you don’t believe in sparkle and want some solid direction for marketing.)

Other breakout sessions tell you why reactive acid stain works best in some situations and why water reducible concentrate is preferred in others, as well as why and where to apply the various types of sealer you’re using in the hands-on sessions.

You go away from seminar knowing how to use the Mongoose X, the Cobra, the KaleidoCrete system, Blastin’ Betty and Sandroid along with Concrete Resurrection stains and sealers.
Because the extra breakout sessions are not just extra bling, you’ll learn WHY decorative concrete can be the successful answer to concrete needs in many situations.

Some of those limited 21 seats have already been claimed. April 25-27, 2012 are the big days for the next seminar session. Your investment for the knowledge is $895, plus you can bring one more person from your team for only $495. It is time to call 800-884-2114 and reserve your seat. Learn how to make yourself shine with quality skills.

 

 

Two Big Reasons to Keep Track of Customer Complaints

 

The old adage is true – you can’t please all the people all the time.  Occasional callbacks and customer complaints are inevitable. Keeping a record of each one is important to your business.  Why?

  1.  To learn from.  What went wrong? How can it be avoided in the future? Make notes as you talk with the customer. Not only does this keep a record for you, it also shows the customer that you are taking the complaint seriously and listening to his side of the issue. After you meet with the customer, take time to jot down any other details that seem important including what, if anything, you need to remember to NOT do the next time?
  2. In case the matter comes up again. After the complaint is taken care of, send an email thanking the customer for their business and restate the solution to the problem. Set up a folder in your email account and be certain to file all follow up emails.  The customer may delete his email when cleaning out their inbox, but you will have a copy in case the problem arises again or you need to refer to it to refresh your memory.

This Week’s Decorative Concrete Marketing Quick Tips

Marketing a decorative concrete business is really intimidating to some contractors.  In this series of posts, we’re giving you some easy tips to help you nab those jobs that will earn you a good income.

  1. Contact contractors, architects, home builders, remodelers, etc.  Visit job sites, show rooms and offices. Take along samples and pictures to show them how you can add the decorative flair they need on their next project.  Have references and contact information handy. Architectural specs are available on our website, a necessity for working with architects.
  2. Letter your vehicle and trailer with your name, phone number and web address.  Then go for a drive in areas where you’d like to work.  You might even want to park in the neighborhood and take a stroll so residents on their way to or from work get a better look at your info.  By the way, our custom wrapped trailers make awesome mobile billboards.
  3. When doing a job in a neighborhood, use door hangers or direct mail to alert the neighbors for blocks around.  If the project is outdoors, invite them to stop by to look and touch (with the owner’s permission, of course).
  4. Hand out flyers. Print may seem a bit pricey, but a color handout featuring pictures of completed projects and details of benefits is an excellent way to arouse interest that leads to jobs. That means you’ll recover the cost quickly.  If you absolutely can’t afford a color handout right now, go with an inexpensive black-ink model.
  5. Do an installation for a civic attraction or business front at a reduced rate. Part of the deal must allow you to leave a permanent job sign or identification medallion as advertisement. Be sure to leave a supply of your business cards for the owner/manager to hand out when people inquire about the fantastic decorative concrete work.

Don’t neglect marketing your business.  Your income depends on it! Watch for more marketing tips coming up soon.

An Open Letter to the Decorative Concrete Industry

From Darrel Adamson – Engrave-A-Crete CEO

I want to tell you a story about a friend.  His name was Lyle Johnson.  He worked in decorative concrete, and I learned many good lessons from him. One is particularly important to me…and to you.

One morning Lyle and his helper set off for work.  It was an ordinary day, in an ordinary city and their job for that day was an ordinary one, although they would be working in the basement of a very affluent home, which wasn’t always the case.

Lyle was working on a decorative concrete installation, and his task for the day was to strip a substance, probably mastic or something similar, from the basement floor.  That’s when Lyle made a bad decision.

Opening the windows for ventilation, he and his helper began stripping the floor using a lacquer thinner. Lyle knew the lacquer thinner was extremely dangerous, but he hoped the air moving through the basement would carry the fumes away.

He was dead wrong.  The fumes collected to a dangerous level in the room.

Suddenly, without warning, the fumes ignited in an explosion that blew the roof off the house and twisted it.  It blew the brick veneer completely away from the outer walls.  And, it ignited Lyle and his helper.

Lacquer fumes had permeated the clothing of the two as they worked, and when the explosion occurred their clothing acted as wicks, turning them into human torches.

Lyle and his helper were able to get outside and they rolled on the grassy lawn, trying to extinguish the flames.  The grass caught fire too, and Lyle’s helper died on the spot.  Lyle died a few hours later in the hospital.

That day Lyle taught me the most valuable lesson I’ve ever learned – NO job is worth dying for.

A few days ago I watched a training video on concreteXXXXX.com showing someone spraying a solvent sealer in an enclosed restaurant.  I was horrified. Those folks should know the danger involved.

Then I read an article in a leading concrete magazine giving safety tips for using solvent-based products indoors.  I asked myself, “Why take the risk?”

The article discussed appropriate job-site clothing, but as Lyle learned, clothes infused with volatile fumes just make the flames burn hotter.

The article mentioned proper ventilation, but exactly what does “proper” mean?  Obviously Lyle’s definition was different from that of the manufacturer, and the open windows weren’t enough.

The article said to eliminate all potential points of ignition.  How can one eliminate a simple spark of static electricity that can instantly ignite volatile chemical fumes?

The article cautioned that a respirator should be used.  Granted that would reduce the inhalation of dangerous fumes, but it would not protect one from the explosive effects.  Neither does a respirator stop dangerous chemical vapors from entering your body through your skin, where your liver and kidneys then have to contend with the harmful substances.

The article spoke of having appropriate fire extinguishers handy.  Good idea, but it’s very difficult to use a fire extinguisher when you’re the one on fire.

The article ended by warning contractors to be thoughtful in advance, hope for the best, but prepare for the worst.  I would amend that to say, “avoid the worst.”

I could go on and on about authorities in the decorative concrete industry not acting responsibly regarding the videos and print messages they publish, but that’s not my first priority right now.

My responsibility is to you, and to Lyle. I’ve introduced you to his terrible story to tell you this:

You have only one life to live.  Don’t waste it on a project that could just as easily have been completed using non-volatile chemicals. There are non-volatile chemicals that are extremely effective.  There are tools that strip stubborn substances from floors without using chemicals at all. There are water-based sealers that give fantastic results. There are good, safe alternatives for nearly every circumstance. And if you can’t find an alternative, just walk away.

No stupid job, no matter how large or small, is worth dying for.

Lyle would want me to tell you, and I want you to know.

Darrel

Next:  Don’t get me started on the doofuses who show you that using an open-bladed angle grinder is smart—IT AIN’T!

Next, next:  WTF are they thinking…spraying water on the blade of an electric power tool – with or without a GFCI?