Graphing Social Media Sites | Strategic Marketing

Here is an interesting graph from the Chitika advertising network.

This is a graph showing the types of articles that people on MySpace, Facebook, Twitter and Digg link out to.

It gives you an idea of where your time spent using social media for marketing your decorative concrete business is best spent.

Based on this data, you’re better off not spending much time on sites like Myspace which seem to be focused on celebrities and entertainment.

Twitter is still a viable option as its most powerful characteristic is its RSS feed, aka “The Firehose” that drenches the web in random bits of information.

Facebook is good for the community function it serves.

Digg’s results are surprising – they had always come across as a tech-heavy site with a good sense of humor, but it would appear that tech is far from being the biggest slice of pie.

Keep this in mind when you are putting together a social media marketing strategy.

  • http://www.metrocrete.com Ed Winslow

    Thanks for the info. I still think the best opportunity for contractors is local SEO. There’s not a lot of competition and thats where the customers are searching. Build your business by building a website that caters to what the customers are looking for and it will convert to sales.

    Real Estate and construction is a local business, always has been and always will.

    • Chip Cheagle

      You’re right Ed.

      The trick to using social media for local search is to always, somehow, without being obnoxious, incorporate your locale and contact info in everything you post online that is related to your business.

  • http://www.barjdcommunications.com/blog JudyAnn Lorenz

    Chip, I want your readers to stay in touch with you as they steadily get their social media ‘wings’. You can show them ways to make more local use of the ‘bigger’ sites such as Facebook and Twitter.

    Ed, Chip was right on the money about getting YOU and where you are into the conversation about your business online. It is easily balanced by joining some conversation on the personal level that is friendly but avoids the ‘too much information’ level.