Farmer’s Market booths are not limited to things which your garden grows. Decorative concrete engraving is a winner for contractors who take samples and photos of their services to the Farmer’s Market.
You have to be seen to get noticed, being invisible by not marketing yourself to people means you don’t even get a chance to be considered for their projects.
Many people are kind of in the dark about decorative concrete to begin with. If they don’t know you exist, they will choose other options such as jack hammers and dump trucks to take care of their concrete problem.
You bring a different and ecologically friendly option to the table. When you get out on a Saturday and mix it up with the folks in the area, they will remember you. When you leave them with something tangible such as a brochure or a Color Bible to carry off, they will remember you even more clearly.
Think of the farmer’s market as a more relaxed home show.
At most levels, talking about Farmers Markets and Trade Shows seems to be mixing the proverbial Apples and oranges.
Booth cost is going to be lower at at Farmers’ Market than at a strong, heavy-hitting trade show. A farmer’s market happens more often than once or twice a year — usually once a week.
Often the same customers and definitely the same fellow vendors see you over and over until your presence is burned into their heads. Without any applied sales effort, you’ve built a relationship with people who will talk about you. Some may hire you; others will tell their neighbors, family, co-workers about you.
Check into marketing at your local farmer’s market, and you’ll be glad you did.
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