Concrete Connections | Marketing Connections
Your customers are connected. You’re connected. Your decorative concrete business is a mutual connection between you and the customers.
CONNECTION is how the internet in conjunction with social media, video, email, and all corresponding little tools work for you.
When you step out the ‘connection door’, remember what your mother said about wearing clean underwear. Because everything shows and almost everyone has something to say about it.
As mere humans, we have no control over when something will be said or where that comment will show up in the search engines.
All is not lost. We can have influence on the results. Your influence “power tool” is to be the wonderful decorative concrete business of your dreams.
As that dream engraver, you’ll produce engraving that will affect what your customers say about you. That will be your strategy. With a little strategy you can control your presence and availability when things go wrong or right.
There is a lot of internet conversation about how critics and issues gain control and just destroy a business.
This is not urban legend; it does happen.
Remember that the connection-road runs both ways. If someone has complimented you on your Facebook page, be sure to acknowledge them with thanks.
Your customers are powerful because of the social media tools available to them. You will be using those same social media tools and more to maintain your connection with them and create new connections with future customers. Connecting through response to their comments shows your appreciation. Recognition and valuable information encourages customers to talk about you to everyone they know, online and off.
All of this “connecting” feeds your N.O.R.M. — Natural Online Reputation Management.
Positive N.O.R.M. will keep pushing your online reputation machine steadily when you connect with your market and treat the members of that market as the valuable parts of your marketing strategy that they are.