So far, I’ve published articles on using YouTube and using Flickr and photo-indexing sites to market your decorative concrete business.
This week, I’m going to show you how to put your marketing on auto-pilot.
Now I have a bit of a confession, the other techniques I’ve shown you are all free, they only cost you your time, and while this technique does have a free option that works pretty well, I would definitely choose the paid version of – Auto-Responders.
Auto-Responders are robots that will send email to your email lists automatically.
You set up a series of emails that you want to go out to your list on the schedule that you choose, and the auto-responder does all of the emailing for you automatically.
How do people get on your list?
You can either set up a form on your website that invites a visitor to give you their name and email, or you can have the auto-responder set up to react when and email is sent to a particular email address.
What do you say in your emails?
The best thing to send them is case studies showing how you’ve fixed other people’s problem of ugly concrete.
You could also send them a monthly newsletter by email, or a tip of the week.
Just always add value to their lives, and never be boring.
The point is, never let them forget about you.
Always make an offer at the end of your emails instructing them to pick up the phone and call you.
A good free auto-responder is available at freeautobot.com, but you could also pay for the service by going to Aweber, Constant Contact or GetResponse.