When organizers planning a recent seminar for the Concrete Promotional Group of Greater Kansas City told Mike Murray of Murray Decorative Concrete Supply that acid-stained concrete was old school and didn’t look good, Mike took up the challenge to prove them wrong.
He asked for and received permission to show the many vendors, polishers, architects and guests who would be attending the seminar just how stylish and functional decorative concrete can be.
Mike had two slabs on which to demonstrate staining and engraving techniques to impress the naysayers . He also had a problem. He was scheduled to be out of town during the event.
Not about to give up on proving the organizers wrong, Mike turned to his daughter, who works part time with him, for help. She had used decorative concrete stain before, but she had never engraved concrete.
Could an inexperienced decorative concrete engraver really convince an already skeptical audience that acid stain and engraving was the way to go?
After a crash course in laying out the design to be engraved, learning to change the blade on the Engrave-A-Crete Mongoose, and doing a dry run the night before the seminar, Mike left his daughter on her own.
Using three colors of acid stain, the Mongoose and her father’s instructions, she produced a decorative concrete job that astounded the onlookers. Among them were a group of architects who admitted they had no idea concrete could look so good, and immediately started planning ways to incorporate decorative concrete staining and engraving into upcoming projects.
Mike, with the help of his daughter, had won the challenge, hands down!
So the points of this true story are:
- Don’t neglect marketing to specialized groups, such as architects, who may not realize the benefits and beauty of decorative stained concrete;
- Decorative stained and engraved concrete is still one of the most stylish and practical options for new and old concrete surfaces; and
- Be ready for a challenge. It might turn into your next decorative concrete job.
Mike Murray
Decorative Concrete Supply, Inc.
8329 Monticello Road, Suite E
Shawnee, KS 66227











