Your satisfied customers — the ones who are so impressed with the way you transformed their old, ugly patio into a pleasant spot for their property; these people are the best advertising tool you can possibly have.
Do they realize you are looking for new work after their work has been completed? There can be no doubt that they will be telling people about their new patio and mentioning who did the work. Their intent for that conversation can be completely different and more beneficial to you if they know that you are looking for more work.
It’s not being aggressive and pushy to ask people to help you connect with others who need your engraving services. You’re helping them help others with an ugly concrete problem. Remember this social axiom: People like to help.
When you deliver your final invoice, ask for a written testimonial that you can show new customers. Have something pre-written so that it feeds their imagination. It’s okay to let them mail it to you. (Include a stamped envelope to make it even easier for them)
When you receive your final payment, give them a thank you call and ask if they know anyone who might like to have engraving done at their place. Ask them to remember you when they hear about someone looking for decorative concrete in the future.
First of all, DO excellent work and provide over-the-top customer service.
When customers do send someone your way, remember them with a thank you card in which you have written a personal message and signed your name.
It is a small thing that will come back to you over and over again.
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