Author Archives: Judy

Building Trust – Essential for Success

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Whether a brash newbie in decorative concrete or a long-time contractor, there are some rough spots in business that can be avoided by remembering that YOU are the base and beginning of that business.

Go ahead — trust and like yourself. You have a useful and wonderful skill to offer. Believing in yourself and your ability to deliver that skill is contagious. Your customers find it easier to believe in you when you are backing yourself. The name you give your business speaks volumes to you and will be how the customers think of you too.

To learn more about building trust for your business, I recommend Duct Tape Marketing, a book for business owners by John Jantsch. Or, Endless Referrals by Bob Burg. These two books have many practical suggestions that can be applied to any business.

Being skilled is essential to the decorative concrete business. Being informed and aware of who you are as a business owner is a different kind of essential. A blend of both leads to trust from your customers while they are learning to know and like you.

Enjoy and profit from that.

Judy

 

Score Those Spring Jobs – We’re Pullin’ For You

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We're all in this togetherSpring has arrived and many of you are ready to get those outdoor installations started. We want you to know that we’re pullin’ for you to be able to offer your customers the decorative concrete projects they need and want.

We’ve added these exciting items to our product line to make your spring jobs soar:

  • Mongoose X — The revolutionary new decorative concrete cutting machine.
  • TNT- The Tote-n-Tell, our new hitch box wrapped with custom graphics that acts as a rolling business card for your vehicle.
  • Solar Lightpod Systems – Solar paving lights that add beauty and function to outdoor spaces.
  • TRUE Kaleidocrete -  Array template designs that look complex but are easy to install.

Students at our monthly Training Seminars get hands-on experience with these new items as well as the standard, high-quality tools and supplies we’ve always had.

Remember that orders processed by 3:30 pm will go out that day. Our shipping systems are working hard to get product in your hands when you want and need it.

Call 800-884-2114 today to learn more about the products, the seminars or to place your order. Or, you may use our online shopping cart and information request options available 24/7 for your convenience.

Remember — We’re pullin’ for you in 2012 and beyond. We’re all in this together.

Decorative Concrete Training | Extras Aren’t Just Sparkling Bling

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When you occupy one of the 21 seats at the April 2012 Discovery and Training Seminar at Engrave-A-Crete, you get groovy hands-on experience with the quality Engrave-A-Crete tools, plus Concrete Resurrection stains and sealers. You expect that from decorative concrete training.

But, you get more extras that add solid benefit to your new business.

Breakout sessions for marketing help the contractor with tips about marketing decorative concrete engraving in their work area. You learn techniques and terms so that you don’t have to fail while waiting for concrete sparkle to sift down on you and make you shine! (I know you don’t believe in sparkle and want some solid direction for marketing.)

Other breakout sessions tell you why reactive acid stain works best in some situations and why water reducible concentrate is preferred in others, as well as why and where to apply the various types of sealer you’re using in the hands-on sessions.

You go away from seminar knowing how to use the Mongoose X, the Cobra, the KaleidoCrete system, Blastin’ Betty and Sandroid along with Concrete Resurrection stains and sealers.
Because the extra breakout sessions are not just extra bling, you’ll learn WHY decorative concrete can be the successful answer to concrete needs in many situations.

Some of those limited 21 seats have already been claimed. April 25-27, 2012 are the big days for the next seminar session. Your investment for the knowledge is $895, plus you can bring one more person from your team for only $495. It is time to call 800-884-2114 and reserve your seat. Learn how to make yourself shine with quality skills.

 

 

Step Forward Into a New Business | March Decorative Concrete Training

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Step ForwardWith a limit of 21 seats, the Discovery and Training Seminar coming up March 21-22-23, 2012 will give students hands-on experience with all the quality tools from Engrave-A-Crete, and especially the new Mongoose X.

Using specially poured pads of concrete in the state-of-the-art training facility, students use the Mongoose X and Cobra cutting tools, the KaleidoCrete System engraving tools, the BlastForce System Blastin’ Betty and the dynamic Sandroid recirculating blasting system to create fantastic designs.

As they apply the cutting and engraving processes, they also learn to work with Concrete Resurrection Stains and sealers. They learn to apply reactive acid stains, water reducible concentrate stains and the appropriate sealers for location and conditions.

Students get to make errors and learn to correct them in a supportive learning environment. They build confidence in their ability to produce quality decorative concrete during the three intensive days. Meals, beverages and snacks are provided during the day, providing continuity to learn without distraction. The high quality and value of the training is noted on many evaluations that students provide at the end of the session.

Knowledgeable and friendly staff are available at all times to help, encourage and make the students feel at home.

Get all this for only $895 for the first person and $495 for that person to bring a ‘buddy‘.

Moving ahead in your life is a matter of steps; take one at a time. Make a phone call to 800-884-2114 the next step you take. Reserve your seat at the March seminar today.

 

Bring a Buddy to Seminar | Don’t MARCH Alone

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Our March 2012 decorative concrete training seminar is limited to 21 seats and they are filling up! However, you have a little time to get yourself registered at $895 and decide to bring one person with you for $495.

Why do we offer a bring-a-buddy discount?

The decorative concrete business is often a family business, and couples learn together and gain skill at the hands-on Engrave-A-Crete training sessions. A parent sometimes brings along a son or daughter who’s in business with them. Two sibling business partners can both learn at a seriously discounted price.

When decorative concrete is added to an existing business, there are often team members who would benefit from the skills they acquire through the hands-on use of the tools, stains, sealers and supplies.

At our seminar, students get hands-on experience and make their first mistakes. Then, they can learn how to avoid or correct errors from trainers who’ve been in the decorative concrete industry and experienced similar problems on the job.

The state-of-the-art facility in Mansfield has everything necessary for an awesome training – expert instructors, top-of-the-line tools, a full line of stains and sealers, safety precautions, spacious areas for the catered meals, short ‘desk time’ sessions and plenty of naked, gray concrete slabs just waiting to be transformed..

Call 800-884-2114 today if you have questions or to reserve your spot for the March 2012 Discovery and Training Seminar.

Don’t forget to ask about the “X” which will be available for your March 2012 training sessions.