China, here we come! Wait, wait, wait! Not us…we’re still right here in the heartland of America. We mean our merchandise.
Today marked Engrave-A-Crete’s entry into the Beijing decorative concrete world.
A truck carrying a large shipping container is shown being loaded with merchandise headed around the world. What an adventure!
We send best wishes to our clients in Beijing. Thank you for your business and we’re working to keep up with your demand. You are greatly appreciated.
Do you ever wonder why you get so much unsolicited mail? Because, according to the US Postal Service, IT WORKS. The USPS states that 76% of consumers have been influenced to buy through direct mail.
Every Door Direct Mail (EDDM) is a new USPS program that maximizes the efficiency of direct mailing at a fraction of the previous cost. Using EDDM, you select an area, and then send up to 5000 pieces to every address there for as little as 14.5¢ each with no mailing list, no permit and no annual fees.
That gives you the opportunity to target neighborhoods with the highest potential for choosing decorative concrete engraving installations.
Check out the following links to decide if Every Door Direct Mail is a viable marketing opportunity for you.
Let’s face it…we all want to be our mom’s favorite child. Take it to the max this year when you give her the fantastic new Mongoose X.
And to all you moms out there, put the kid that gives you a Mongoose X to work with it. Next Mother’s Day he’ll be able to give you your dream trip to Europe.
All kidding aside…Happy Mother’s Day! … from the Engrave-A-Crete team
Picture yourself walking up to the basement floor you stained the evening before. There they are – footprints leading from the patio door to the stairway. Oh, #%*&!
It can happen, and regardless of who’s to blame, it’s your job to fix the problem.
Chris Mirabal, Senior Tech Advisor, has some suggestions for dealing with the issue.
Reactive Acid Chemical (RAC) stained floor:
OR
For a Water Reducible Concentrate (WRC) stained floor:
As the old saying goes, “An ounce of prevention is worth a pound of cure.” To prevent this nightmare from happening again,…
Spring is a season of growth. Take a hint from Mother Nature and use this season to grow your decorative concrete engraving business.
Plant the Seed
We, and you as installers, often tout the ability of decorative concrete engraving to make old concrete look beautiful. This spring, challenge yourself to spend equal time marketing to owners of new concrete.
A Concrete Network article featuring outstanding designs and superior craftsmanship by Designs-N-Crete of Colorado is a perfect example of using decorative concrete staining and engraving as a high-end flooring option in a new home.
Add Fertilizer
Connecting with home builders, architects and homeowners prior to construction should be a top priority in your marketing plan. Point out…
Watch it Grow
It’s a great idea to leave your customer with a copy of our Idea Book to help them visualize decorative concrete floors in their own spaces. And, the pictures often inspire upsells, meaning more business for you.
Reap the Harvest
Success doesn’t just happen – it follows your best marketing efforts and top notch installations. Your harvest is a good income and plenty of satisfied customers who, through word of mouth, do a lot of your future marketing for you.