Rick Lobdell | Decorative Concrete Artisan

Rick Lobdell, owner of Concrete Mystique, Nashville, TN gives real meaning to the title Decorative Concrete Artisan.Nashville Dinner Theatre Those in the industry know him for his outstanding use of color and design and top-notch workmanship. Clients know him as an artisan who can transform their concrete into stunning masterpieces.  Those in the art world know him as an artist who follows sound design principles to create stunning and unique projects.

It comes as no surprise, then, that Rick recently won three decorative concrete awards from the Decorative Concrete Council, a division of ASCC. Rick Lobdell award floorThe awards were presented to him at the 2013 World of Concrete Show, and each of the winning projects included engraving.

“I love the physicality of engraving,” Rick says. “Some of my friends think I should just paint on the concrete, but it’s not about making a picture on concrete. It’s about design. I love the math behind designs and then engraving them. The physicality is my favorite part.”

Rick owns three Engrave-A-Crete Super Compacts (now known as The Cobra) and he has used them continually for the past 10 years.   The fact that the Super Compacts are still serving him well says lots about the quality, dependability and durability of Engrave-A-Crete tools.Rick Lobdell car showroom edit

“I appreciate the fact that Engrave-A-Crete tools are expensive so that not everyone has them,” Rick says. “That makes you exclusive and unique, and puts you a step above the rest of the game.”

Rick begins each of his decorative concrete jobs by evaluating not only the space to be engraved, but the areas surrounding it. He seldom repeats a design he’s used previously, believing that each project is unique.  As a designer and installer, his goal is to create a design that unifies the surface with the rest of the property.

Rick Lobdell Bullard floorRick’s Chattanooga Project is a perfect example of his philosophy.

“It’s a turn of the century house,” Rick says. “The floor is well over 60 years old, probably more like 80-100. The owner wanted a fresh, new look that still fit into a house of this age. I found a pattern I liked on another floor and I made it bigger and changed it to fit the space.”

The project floor was brick, but was very stable. Rick patched a crack and then applied a 3/8” overlay to add the depth he needed for engraving the design into the surface. He then stained and engraved the lovely three-dimensional pattern.Rick Lobdell Bullard floor 2

Rick’s client also wanted the pool deck engraved. Two tile medallions Rick found inside the house inspired the pattern he used there, visually linking the pool deck to the house.

“It gave the sense of the entire design of the property being very well thought out,” Rick says, “like one person designed and built the whole thing.”

Just how did Rick, who earned a Master of Fine Arts in painting from the Savannah College of Art and Design, end up in decorative concrete?

“Nine years ago we moved to Nashville due to my wife’s work,” Rick says. “She’s a molecular biologist. I have a huge background in construction and tile. I found a company that was looking for artistic minded people. Turns out they were just doing simple designs like tile and brick. I said, ‘Do you realize these tools (the Engrave-A-Crete Super Compacts) can do so much more? I’d upsell to more complicated tile designs right away because clients will love it.’ The owners later sold me the company. I turned a simple company into one where I’ve made my own niche. I create an art form that people aren’t expecting. I never get bored!”Rick Lobdell Ashlar slate with compass rose pool

Rick shared some wisdom he’s gained on how to succeed at decorative concrete.

“You have to be willing to devote 100% to what you do. Decorative concrete is always about problem solving. No job or concrete is the same. Spend time working with your materials ahead of time, not on the job, so you know what you’re doing .

“The concrete world is so unique because there’s no limit to what you can do and no other art form can do that. There’s vertical, whole house, flooring, any color…it’s kind of overwhelming because there are no limits to what can be learned.Rick Lobdell commercial hall

“ I collaborate with multiple people. I can’t do it all so I unite with others in the field to make the future bigger for them as well.  Why not combine decorative engraving with a polishing company, etc….someone else to share the burden with.  You can’t do it all. Work together and everyone benefits.”

Thanks, Rick! We couldn’t have said it better.

Visit Rick’s website at www.concretemystique.com  to see more of his phenomenal work, such as the Nashville Dinner Theatre project. It’s an entertaining site full of information and inspiration from Rick and the fun crew he works with.

Kudos to you, Rick Lobdell, for your outstanding contributions to the world of decorative concrete.  You are indeed an inspiration.

Soaring Like Eagles | Decorative Concrete Seminar

April 2013April decorative concrete seminar attendees came ready to learn, and they learned well.

This focused group of individuals created several outstanding projects as they acquired the knowledge and skills necessary to give plain concrete the decorative pizzazz today’s home and business owners are looking for.

The American eagle trophy slab, pictured above, was one such project. Let’s take a quick look at how it came together.

First the students learned proper surface prep and how to correctly position the custom Engrave-A-Crete eagle template. They engraved it using the Barracuda and the Wasp.

Next, the circles delineating the brick areas were engraved using the Cobra.

decorative concrete eagle before brick cutsConcrete Resurrection Water Reducible Concentrate (WRC) stain was then applied to those sections, as well as the area surrounding the eagle (blue in this picture.)

 

 

eagle brick cuts

 

Out came the Cobra again, this time to cut the simulated mortar joints for the circular brick and the soldier brick.

 

eagle stain sem apr 2013

Finally, the remainder of the eagle design was stained with WRC.

Students then sealed the deal to bring out the color and protect the surface.

Great instruction and plenty of hands-on practice at the seminar included engraving with other Engrave-A-Crete tools, applying Reactive Acid Chemical (RAC) and WRC stains, sealing indoor and outdoor projects, overlay techniques, and how-to’s on evaluating and pricing jobs and marketing a business. sample1

In addition to the eagle slab, students completed designs including wood plank flooring, Ashlar slate tile, standard tile, flagstone, custom patterns and more.

Brandon Adamson, who led the April seminar, had this to say, “This was a great group of people and they kicked ass at decorative concrete!

sample2“They came ready to learn new things and worked hard at putting them into practice during the seminar. Every one of them has the potential for a bright future in decorative concrete.”

If you’d like to learn the best from the best in decorative concrete, check out our training page at http://engraveacrete.com/training for more info or to register.

Like the eagle design at the top of this post? We’re featuring the 94” x 42” eagle template (the size used in seminar) for an amazing low price of $399 for a limited time only. Also available at great savings, the 44” x  23.5” eagle now $169. To order, simply call Steve at 800-884-2114.

Engrave-A-Crete Spans the Globe | Decorative Concrete Around the World

world mapwith countriesEvery now and then it’s good to take a step back and look at where one’s company is headed.

That’s just what we did, and here’s what we found. We’re reaching around the world!

Data analysis shows that we’re now doing business in 35 countries.

That means there are 35 countries in the world who are seeing their ugly, gray concrete transformed into beautiful surfaces. How great is that!

Is this going to affect the way we do business with our US customers? Not one bit. We will continue to offer the finest tools, products, processes and customer service that have made us one of the most trusted names in the decorative concrete industry.

Do you detect a bit of pride in our tone? It’s there, and lots of it. Pride in our customers, pride in making a difference in the world, and pride in the products we sell.

Powerful Words |Decorative Concrete Dialogue

MP900309615In a recent article “10 Things Extraordinary People Say Every Day” on Inc.com, Jeff Haden discusses the power of words to change everyday life.  Let’s take a look at some of Haden’s principles and how they apply to your decorative concrete business.

1. “Here’s what I’m thinking.”  Rather than making all the decisions yourself and barking out orders to your employees, Haden believes you should justify your major decisions with logic. This opens up discussions and ultimately leads to collaboration.

Could allowing your employees to give input on critical decisions lead to increased creativity and job success? Or, how about using this phrase when working out a design with a customer?

2.  “I was wrong.” Everyone is wrong sometimes. Haden believes you gain respect by admitting you’re wrong without making excuses.

This applies equally to admitting to a customer that you made a bad decision, and then making it right. Often you get better reviews from the customer for whom you’ve corrected a mistake than from one who got a perfect job the first time. Your credibility rating soars when you stand behind your work.

3.  “That was awesome.”  Haden says, “Praise is a gift that costs the giver nothing but is priceless to the recipient.”

Give only GENUINE praise. Sometimes you may have to look for something to compliment, but it’s usually there. It may be something as small as, “I really like the way you prepped that surface today. Good job!” It’s still praise, and the recipient will feel good about it. So will you.

Avoid undeserved praise. It cheapens the whole concept.

4.  “You’re welcome.”  Haden discusses how to accept thanks. He believes you take away some of the joy of the person complimenting you when you act uncomfortable or awkward accepting appreciation.

Don’t take away from the giver with a statement such as, “It’s no big deal.” Or worse yet, “No problem.”   If it’s a compliment, respond with a simple, “Thank you.” If it’s thanks, you need only say, “You’re welcome.”

5.  “Can you show me?” Haden believes that when you ask others to teach you, you’re showing respect to that person and trust in his/her experience, skill and insight.

For example, you may have an employee who has a special knack for applying artistic shading to a decorative pattern. Asking him to teach you his technique does not show weakness on your part. Instead, you gain from his knowledge and he is gratified by your confidence in his ability.

To read “10 Things Extraordinary People Say Every Day” in its entirety, go to http://www.inc.com/jeff-haden/10-things-extraordinary-people-say-every-day.html?nav=pop  .

Regular Marketing |Four Tips for Success

dollar calendarRunning your own decorative concrete business can be a bit frightening nowadays. We hear reports daily that the economy is down. Or up.  Trading on the stock market is brisk. Or not. Building is on the rise. Or it isn’t.  It’s no wonder you might be feeling a bit insecure.

It’s more important now than ever for you, the decorative concrete engraving business owner, to have a solid marketing routine. Consistency in your marketing efforts is the key to producing good results.

Here are four tips to help you develop a successful marketing strategy.

  1. Keep going. Regardless of how you send out your message – print, television, radio, flyers, business cards, etc – if it only goes out once, you’re just wishing, hoping and praying it will reach the homeowner or business owner who’s looking for a decorative concrete installer right now. Wishing is not a good strategy. Repeated effort is.
  2. Develop a plan, make a list, check it off, repeat. Marketing strategies must be carried out on a regular basis. Take a look at this monthly plan as an example:
  • Week one –  focus on your website. If you don’t have one, get one. That’s how people roll these days when they need a service. If you can’t afford a professional, then make your own using an online site builder. If you already have a website, use this week to add new job pictures, update info or add an informative blog post.
  • Week two – focus on print. Whether it’s an ad, putting out or collecting signs from your job site (You are using these, aren’t you?), or handing out business cards, this is the week to do it.
  • Week three – focus on networking. Of course this one goes on all the time as you meet perspective new clients, but seek out new places this week to tell others what you do.
  • Week four – Call one past customer every day. They’re your best salespeople and they can provide you with some good leads.
  • Every week – Post about your work on Facebook, Twitter and other social media at least every 2-3 days. Post pictures of jobs in progress or tweet about how great a stain color turned out. It should not be a sales pitch, but a reminder that you’re out there working hard to produce good looking work. Every reader is a potential prospect, so keep your company’s name in front of them. And above all, make every post positive. This is not the place to complain.
  • Repeat the cycle every month. No skipping! If you’re going on vacation, assign the tasks to someone else.

3.  Keep the cash flowing.  A regular marketing strategy is the secret to a regular cash flow. When you engage in start and stop marketing, you’ll see start and stop profits. Make marketing a top priority, even when business is good.

4.  Evaluate your efforts. Keep records of where your leads are coming from and which ones are converting into sales. This will help you streamline your strategy and get the most from your marketing dollar.